Quail Egg awareness day
Set up in Uhuru Gardens, Kericho Town Centre, we stood awaiting curious customers prepared to answer the many questions about the mysterious phenomena of the quail egg industry.
We arrived on this warm yet cloudy morning and installed our small stand – a knee tall table decorated by a bright blue banner, where our many pamphlets and plastic trays of eggs sat in display. We experienced all kinds of interest on our way to the garden after printing in the small addict of a barbershop used as a cyber café. Before the day officially started we were spreading the word; eyes widened and smiling faces greeted our information. We had handed out half of our flyers and many of Gilbert’s business cards by the time our stand was ready and we were rushing back to print more before we knew it. It was a great way to start the day. Gilbert, our entrepreneur and quail farmer was instantly in his element whilst talking to people. His enthusiasm was fun to watch and made the job much more entertaining and exciting. We were giving out information sheets on the benefits of quail eggs, small recipe books to introduce the cooking of the eggs, pictures and of course Gilbert’s contact information. The aim of the day was steering people away from the idea that quail eggs were the ultimate cure to illness and disease. It is believed, here in Kericho and in most other parts of Kenya, that they are of medicinal use only and facilitate the disappearance of asthma, cancer and even AIDS. This is obviously not true although they contain all kinds of nutritional values that keep the body healthy; it had all just been blown out of proportion. It creates many misconceptions that justify the selling of these small eggs for much higher prices than they should be, often making them unaffordable and thus the demand is much lower. Our goal was to change these ideas and present the eggs as a healthy food, also making them cheaper and more attractive to the average customer.
Being in the epi-center of this exciting space for change we had a sea of opportunity in front of us filled with curious, intelligent people willing to learn and quick to acknowledge the reality about these birds’ eggs.
For us, the day was more than a success. People crowed around to ask questions and read our information sheets. They seemed excited to try the recipes we had prepared and the boiled eggs we had brought sold out. Gilbert even had a few excited people interested in coming to see the farm and learn more about the quails themselves, others confirmed our assumptions that they would buy chicks from Gilbert once he got the incubator to produce more quails.
A satisfying day indeed !
Written By Spencer Kiniry and Lily Manning, Balloon Fellows 2014