What Entrepreneurs And Children Have In Common

To get us up to speed, Doug and Josh have devoted the week to giving us a crash course in the latest entrepreneurial thinking. It’s hard to summarise the string of new concepts and techniques we’ve been introduced to, but the most important door the lessons have opened is the door to creativity.

The entrepreneur’s approach to creativity starts with a story about all of us, and how we came to be who we are. Schools teaching to the test and shaming us when we’re wrong; dull service jobs rewarding drone-like behaviour, and a culture in which it’s easier to conform than to be different: they all condition us to suppress the natural creativity we were gifted as children. The results are devastating: while 98% of 3-5 year old children rate at the ‘creative genius’ level according to a 1968 study, only 2% of over 25s do so. The loss to society, the economy and quality of life in general is incalculable. But here’s the good news: we can fight back and regain the creativity time has stolen from us. Entrepreneurs are leading the way, for one simple reason – without creativity, the new solutions to life’s problems – and the business ideas that follow on from them – would never be born.

The proof is in the results: after a day of brainstorming, sculpting aliens out of plasticine and shedding our inhibitions about being wrong, our approach to business ideas was fundamentally different. All of us have seen potentially brilliant business ideas evolve from apparently crazy suggestions. If we’re to be successful in helping locals in Nakuru start their own sustainable businesses, creativity is key.

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Written by Rik Ganly

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